The Brand Identity features PangPang Pills, a 5.8% dry-hopped pilsner from Swedish microbrewery PangPang, with branding and packaging designed by Stockholm-based designer Jens Nilsson. The design uses a bold sans serif approach and a vibrant color palette of pink, red, and yellow to reflect the beer’s lively character.
The Brand Identity features Swedish designer Jens Nilsson’s packaging design for PangPang Brewery’s new beer ‘Can Release.’ The label is screen printed in black and white on a silver foil die-cut surface, combining minimalist typography with a refined material finish. The project highlights the craft and creativity of Sweden’s microbrewery scene.
The Brand Identity interviews Snask founder and creative director Fredrik Öst about the Stockholm-based agency’s philosophy, projects, and culture. Öst discusses their unconventional approach, handcrafted design ethos, and notable collaborations with brands like Pangpang Brewery, Kaibosh, and Froda. The conversation highlights Snask’s playful spirit and commitment to bold, opinionated creativity.
