Oxford United Design Cases
1 case across 1 studio
News & interviews
- "Oxford United Unveils New Branding with LoveGunn for Fresh Era"
Creative Boom · Jan 23, 2025
Creative Boom reports on LoveGunn’s rebrand for Oxford United, marking the football club’s entry into the Championship after 25 years. The London studio created a new identity that balances heritage and modernity, drawing inspiration from Oxford’s architecture and culture. The refreshed brand includes a new typeface, expanded color palette, and art direction aimed at connecting fans and broadening the club’s cultural reach.