The Brand Identity interviews Ozon Studio founders Tim Tijink and Brent van den Elshout about launching their Amsterdam-based practice in 2024. The duo discuss their shared roots in music and design, their complementary creative approaches, and the philosophy behind their studio’s identity. They emphasize authenticity, collaboration, and cultural context as the foundation of their work.
Rice Studios created a new identity for Vietnamese brewery Rooster Beers, formerly Phat Rooster Ales, aiming to remove American craft beer stereotypes and embrace a more local, accessible aesthetic. The branding combines classic beer styling with bold colors, witty copywriting, and a comprehensive range of deliverables including packaging, apparel, and delivery vehicles. The result positions Rooster as a friendly, community-oriented brand within Vietnam’s growing craft beer scene.
