Nice Pies Design Cases
1 case across 1 studio
News & interviews
- Mascot Magic: 8 brand identities that are making the most of their adorable representatives
The Brand Identity · May 23, 2024
The article by Poppy Thaxter spotlights eight contemporary brand identities that use mascots to express personality and charm. It highlights a growing trend of nostalgic, character-driven branding inspired by rubber hose illustration styles. Featured studios include PLUSMINUS Studio, Dark Igloo, Cold Cuts, How&How, Koto, Nice Guy, Chris Thorpe Design, and Land of Plenty.
PLUSMINUS StudioDark IglooCold CutsNice PiesPLANTbranding - A chonky, friendly neighbourhood mascot steals the show in PLUSMINUS Studio’s identity for Nice Pies
The Brand Identity · Oct 13, 2023
PLUSMINUS Studio created a warm, character-driven brand identity for Berlin eatery Nice Pies, centered around a chubby, hand-drawn pie mascot. The design combines playful illustration with the Champ typeface and a bright orange palette inspired by the pies themselves. The identity captures the handcrafted, friendly spirit of the brand while allowing room for future brand extensions.
PLUSMINUS StudioNice Piesbranding