"New York City FC Unveils Redesigned Identity by Gretel"Creative Boom · Jan 21, 2025
Creative Boom reports on Gretel’s refresh of New York City FC’s identity, marking the club’s tenth anniversary. The Brooklyn-based studio developed a new badge, custom typeface, and visual system inspired by New York’s boroughs and subway heritage. The rebrand emphasizes community involvement, authenticity, and the city’s eclectic energy.
