National Geographic Design Cases

Designers behind the work

Designers and creative leads credited on National Geographic projects in press coverage.

News & interviews

• "BIEN Champions Diversity in Character Design with Inclusive Approach"

  It's Nice That · Oct 13, 2025

  The article profiles BIEN, a Los Angeles-based motion studio, and its Inclusive Motion Design (InMoDe™) methodology focused on authentic representation in animation. Co-founders Ricardo Roberts and Hung Le discuss their inclusive process, which involves diverse teams and audience feedback to avoid tokenism. A highlight project includes an illustration toolkit for the International Paralympic Committee, showcasing BIEN’s commitment to normalising diversity in visual storytelling.

  BIENInternational Paralympic CommitteeGooglemotion
• BIEN Studio Leads with Inclusive Motion Design Initiative

  It's Nice That · May 29, 2025

  The article profiles BIEN, a Los Angeles-based motion studio founded by Ricardo Roberts and Hung Le, which champions inclusion and accessibility through its Inclusive Motion Design (InMoDe™) methodology. The studio works with major global clients while also launching initiatives like Creative Codex and Fliers on the Wall to make the motion design industry more equitable. BIEN’s approach emphasizes designing 'with, not for' to ensure representation and accessibility are embedded in every project.

  BIENOnly TodaySchool of MotionGoogleNetflixmotion