McKinney Uses Butcher Paper to Promote Hudson Canyon Conservation · Jul 29, 2025
The article highlights McKinney’s creative campaign using butcher paper to raise awareness for the proposed Hudson Canyon marine sanctuary. The initiative supports NOAA’s conservation efforts by connecting the seafood industry and consumers to the importance of ocean preservation. The campaign uses everyday packaging materials to deliver an environmental message in a tangible, relatable way.
McKinneyNational Oceanic and Atmospheric Administration (NOAA)packaging
