BP&O’s Richard Baird reviews Studio Dumbar/DEPT’s rebrand for the NN North Sea Jazz Festival, highlighting its dynamic, motion-driven identity that captures the rhythm and energy of live performance. The project uses custom-coded typography and spatial motion to create a fluid, wave-like system that reflects both sound and the festival’s coastal setting. Baird compares it to Collins’ San Francisco Symphony work, noting its structured yet expressive approach to motion branding.
Studio Dumbar/DEPTCollinsDIANN North Sea Jazz Festivalbranding