New Logo & Branding for Murray's Cheese by Base DesignBP&O · May 21, 2024
BP&O’s article by Angelica Frey explores Base Design’s rebrand of Murray’s Cheese, a long-established New York cheesemonger expanding into digital retail. The new identity replaces the classic script logo with Colophon’s Brick Pro and introduces a refreshed color palette, multiple typefaces, and hand-drawn illustrations by Christine Van Wassenhove. The project balances heritage and modernity, translating the brand’s in-store warmth into a crafted e-commerce experience.
