Max Pietro Hoffmann on creating Autostrada Studios as a collective space with a collaborative spiritThe Brand Identity · Nov 5, 2020 · Interview
The Brand Identity interviews Berlin-based designer Max Pietro Hoffmann about the transformation of his personal practice, Studio Max Pietro Hoffmann, into Autostrada Studios. Hoffmann discusses the motivations behind the rebrand, his collaborative philosophy, and the studio’s evolving multidisciplinary approach. The conversation also touches on his background, design process, and aspirations for future projects.