Mirá Design Cases
1 case across 1 studio
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- ESTUDIO CRU Crafts Innovative Fusion Bakery Brand Without Clichés
The Brand Identity · Aug 11, 2025
The Brand Identity features ESTUDIO CRU’s branding for Mirá, a Rio de Janeiro bakery blending Japanese and Brazilian traditions. The identity avoids cultural clichés through a minimalist, research-driven approach inspired by archaeology and scientific methodology. Using the Nikkei Maru typeface and a neutral palette, the design balances ancestry and innovation to express authenticity and fusion.