New Logo & Branding for Miles by Buddy BuddyBP&O · Oct 31, 2023
BP&O features Buddy Buddy’s branding and packaging design for Miles, a new gender-neutral deodorant brand founded by Carly Broderick. The identity uses a vibrant orange palette, custom typography, and symbolic shapes to stand out in a traditionally conservative category. The design balances appeal for both teens and their parents, emphasizing individuality and inclusivity.
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