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- Curves ahead: studded with sinuous shapes, Studio Furious crafts a Memphis-esque brand for Taco Mesa
The Brand Identity · May 14, 2024
Studio Furious developed a Memphis-inspired brand identity for Taco Mesa, a Parisian taqueria designed in collaboration with architecture collective Uchronia. Drawing from the restaurant’s wavy interiors and taco shapes, the identity features sinuous forms, a custom ‘M’ logo, and a vibrant palette of orange and purple balanced by GT Flexa typography. The visual system extends across packaging, signage, and menus, creating a cohesive and playful dining experience.
Studio FuriousUchroniaTaco Mesabranding