Mazda by Rei Yoshimura & PAOS, 1975BP&O · Mar 21, 2024
The article explores the 1975 rebranding of Mazda by Japanese design studio PAOS and designer Rei Yoshimura. It details how the new logotype and visual identity system helped reposition the company from a local manufacturer to a global automotive brand. The piece highlights the design process, conceptual goals, and the long-term impact of the identity on Mazda’s corporate image.
PAOSMazdaToyo Kogyo Co., Ltd.branding
