The Brand Identity interviews Ashley Jones and Griffin Creech, co-founders of New York studio Creech, about their writer-designer partnership and philosophy of integrating language and design from the start. They discuss their approach to meaningful, health-oriented branding, the impact of their AG1 rebrand, and collaborations with founders like Steve Ells and Tom Cortese. The conversation highlights their hands-on creative process and values-driven project selection.
Creative Boom profiles We Three Club’s new book '2 or 3 Colours', a retrospective celebrating 15 years of the Cambridgeshire studio’s screen-printed gig posters. Founders Christopher and Alex White reflect on their DIY beginnings, collaborations with major bands, and the tactile artistry of limited-colour printing. The book marks both a milestone and a new chapter for the studio.
The Brand Identity interviews Matthew Roop and Dylan Chan, founders of Singapore-based YEYE Design Studio, about their journey from working at &Walsh and in startups to running their own idea-led practice. The couple discuss their complementary roles, philosophy of designing from strong concepts, and the studio’s growth through projects like Mixoloshe, ZEBEDEE, and Dadpack. Their story highlights perseverance, collaboration, and a belief in emotionally driven design.
YEYE Design Studio&WalshS&WMixolosheZEBEDEEbranding
