Bratislava-based studio NICE GUY created a new identity for the Slovak Basketball Association, centering on the hidden 'SK' within the word 'BASKET' as a symbol of national pride and ambition. The rebrand features a custom typeface by Setup Type, a blue-led color palette, and a flexible visual system that extends beyond traditional sports branding. The project reflects a strategic repositioning of Slovak basketball as a modern, culturally relevant movement.
