Lotto Design Cases
1 case across 1 studio
News & interviews
- McCann Unveils New York Lotto Logo and Brand Identity
· Jun 18, 2026
UnderConsideration’s Brand New reviewed McCann’s new logo and identity for the New York Lotto. The article highlights the rebrand’s modernized sans serif typography and refreshed visual approach while maintaining the recognizable lottery theme. It provides a brief overview of the design update without in-depth process details.
McCannNew York Lottobranding - Book Design for Inside Lottozero by Studio Mut
BP&O · May 18, 2020
BP&O reviews Studio Mut’s design for the exhibition catalogue 'Inside Lottozero', created for Lottozero textile laboratories in Italy. The 184-page tri-lingual hardback book uses orientation, edge printing, and color blocking to reflect the exhibition’s themes of inside/outside and materiality. Richard Baird’s analysis highlights how the book’s physical design extends the conceptual framework of the exhibition.
Studio MutLottozero / textile laboratorieseditorial