Loki Seltzers Design Cases
1 case across 1 studio
News & interviews
- Azai Studios’ Harji Singh on leading a small studio, intelligent risk-taking and pushing boundaries
The Brand Identity · Apr 25, 2022 · Interview
The Brand Identity interviews Harji Singh, founder of Azai Studios, about leading a small, agile creative team that balances startup flexibility with enterprise-level results. Singh discusses the studio’s global operations between New York and Dubai, its venture studio model, and its philosophy of intelligent risk-taking and creative autonomy. The conversation highlights Azai’s diverse client base, including LOKI Seltzers, and its evolving focus on Web3 and brand ventures.