Korean Air Launches New Brand Identity with LippincottCreative Boom · Mar 18, 2025
Korean Air has unveiled its first major rebrand in 40 years, created by global consultancy Lippincott. The refreshed identity modernises the airline’s iconic Taeguk symbol and logotype, reflecting a shift toward a premium global positioning. The rebrand extends across aircraft livery, digital platforms, and cabin interiors, marking a new era following the airline’s merger with Asiana Airlines.
