Kelfred Optical Design Cases

1 case across 1 studio

Bontemps (1)

News & interviews

  • Bon Temps’ standards and specification-inspired identity for Kelfred Optical is proudly system-led

    The Brand Identity · Jan 19, 2024

    Mexico City-based studio Bon Temps developed a system-led rebrand for Hong Kong eyewear manufacturer Kelfred Optical. The identity draws inspiration from industrial precision tools, featuring a grid-based system, modified Slussen typeface with ink traps, and a restrained palette accented by bright orange gradients. The result balances technical precision with contemporary style, reflecting Kelfred’s manufacturing excellence.

    Bon TempsKelfred Opticalbranding