Karst Design Cases
1 case across 1 studio
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- Love + Money Repositions Karst Around Flow and Friction
The Brand Identity · Jul 21, 2023
Love + Money has rebranded stone paper stationery brand Karst, evolving its identity around the conceptual dynamic of 'flow vs friction.' The refreshed brand introduces refined typography, natural and vibrant color palettes, and expressive illustration to convey creativity and process. The project builds on the agency’s earlier 2020 rebrand, deepening Karst’s positioning as a creative, sustainable stationery brand.