Juicy Marbles Design Cases
1 case across 1 studio
News & interviews
- Ljudje Crafts Deli-Inspired, Maximalist Packaging for Juicy Marbles
The Brand Identity · Jun 25, 2025
Ljubljana-based studio Ljudje created a bold, maximalist packaging identity for Juicy Marbles, the world’s first marbled plant-based steak. Rejecting typical vegan design tropes, the brand embraces deli-inspired chaos, vivid colours, and playful typography to appeal to mainstream audiences. The project repositions plant-based food as exciting and accessible rather than moralistic.