Boston-based design director Allie Hughes and TBWA\Chiat\Day have rebranded Jordan’s Furniture, modernizing the long-standing New England retailer’s identity for the first time since the 1980s. The new design simplifies the brand to 'Jordan’s', introducing ergonomic icons and a refreshed color palette that balances minimalism with playfulness. The rebrand aims to retain the company’s community warmth while positioning it for a broader lifestyle market.
The Brand Identity interviews Melbourne-based designer Lauren Finks, founder of Studio Sly, about her journey as a one-woman studio and her renewed focus on print design. She discusses her background in agency work, her transition from homewares to branding, and her belief in the enduring appeal of tactile, well-crafted design. The conversation also touches on her studio stationery relaunch and her approach to balancing creativity and business as a solo designer.
