Decimal, a New York-based design and technology studio, created the inaugural brand identity for the Creators Coalition on Artificial Intelligence (CCAI), an advocacy group promoting responsible AI use in creative industries. The identity features a logomark of converging circles forming a sparkle, a vibrant gradient system inspired by watercolour mixing, and a custom web-based drawing tool that allows community participation. The design balances institutional credibility with grassroots energy, emphasizing human creativity within AI discourse.
DecimalCreators Coalition on Artificial Intelligence (CCAI)branding
Decimal created a brand identity for the newly formed Creators Coalition on Artificial Intelligence (CCAI), a nonprofit founded by creatives like Daniel Kwan and Joseph Gordon-Levitt to advocate for ethical AI in entertainment. The identity emphasizes human agency through an imperfect gradient system, a logo symbolizing collaboration, and a custom web-based drawing tool that invites community participation. The project reflects a balance between technology and human creativity.
DecimalCreators Coalition on Artificial Intelligence (CCAI)branding
London-based directing duo Witness, composed of Simon Frost and Ben Hanson, have joined the roster of Sibling Rivalry. Known for their emotionally resonant storytelling and cinematic realism, the pair aim to expand their creative scope through the studio’s design and brand capabilities. Their work has earned recognition from major awards and global brands alike.
