Icon Design Cases
Designers behind the work
Designers and creative leads credited on Icon projects in press coverage.
Designers and creative leads credited on Icon projects in press coverage.
The Brand Identity interviews designer Mark Bloom about launching his new London-based type foundry, CoType, after seven years of planning. Bloom discusses his journey from graphic design to type design, the creation of his first fonts, and the development of CoType’s initial catalogue of four typefaces. He also shares insights into his design process, inspirations, and future plans for the foundry.
BP&O features Studio Brave’s brand identity for George + Powlett, a residential development in East Melbourne by ICON Developments. The design draws inspiration from the architectural work of Powell & Glenn, balancing structure and nature through material contrast, refined typography, and abstract photography by Kate Ballis and Tom Blachford. The identity extends across print and digital applications, emphasizing light, texture, and precision.
