The Brand Identity interviews Blurr Bureau founder Jessica Dimcevski and Creative Director Caitlin Kennedy Bradley about their global studio’s philosophy of transparency, empathy, and balance between strategy and intuition. The discussion covers their expansion from Melbourne to New York, their collaborative bureau model, and their approach to branding projects across industries. They also highlight their female-led team, global network, and ongoing hiring efforts.
The Brand Identity interviews designer Mark Bloom about launching his new London-based type foundry, CoType, after seven years of planning. Bloom discusses his journey from graphic design to type design, the creation of his first fonts, and the development of CoType’s initial catalogue of four typefaces. He also shares insights into his design process, inspirations, and future plans for the foundry.
BP&O features Studio Brave’s brand identity for George + Powlett, a residential development in East Melbourne by ICON Developments. The design draws inspiration from the architectural work of Powell & Glenn, balancing structure and nature through material contrast, refined typography, and abstract photography by Kate Ballis and Tom Blachford. The identity extends across print and digital applications, emphasizing light, texture, and precision.
Studio BravePowell & GlennICON Developmentsbranding
