Hotel Frantz Design Cases
1 case across 1 studio
News & interviews
- 25AH Crafts Stockholm Hotel Identity Inspired by Master Tailor’s Home
The Brand Identity · Jan 31, 2020
Stockholm-based studio 25AH created the brand identity for Hotel Frantz, a boutique hotel housed in the former home of master tailor Frantz Bock. The design draws on the building’s tailoring heritage, using materials like gold debossed leather and custom patterns to evoke craftsmanship and fashion influences. The identity extends across print, website, and photography, balancing historical character with a modern sensibility.