The Brand Identity interviews Roy Terhorst, design lead at Amsterdam-based studio Thonik, about his motion-first approach to branding and his philosophy of creating and breaking design rules. Terhorst discusses his process, influences, and recent projects, including a new collection of iPhone wallpapers that translate his motion work into a personal digital format. The conversation explores how motion, color, and experimentation drive Thonik’s conceptual identity work for clients like Schiphol Airport and Dutch Design Week.
