New Brand Identity for Helvetimart by AnagramaBP&O · Feb 15, 2017
BP&O features Anagrama’s brand identity for Helvetimart, a Swiss supermarket in Lausanne. The design draws inspiration from Swiss cantonal flags and antique architecture, combining bold color grids and geometric patterns with heritage references to create a modern yet regionally grounded identity. Richard Baird praises its visual impact and conceptual depth, noting its balance between modernity and tradition.
