The Brand Identity interviews Only, a Leeds-based strategy and design consultancy founded by Matthew Tweddle and Dan in 2014. Tweddle discusses the studio’s philosophy, small-team approach, and several key branding projects including University of Suffolk, Helbers, Design for Europe, and Printworks. The conversation highlights Only’s focus on digital-first branding, research-driven strategy, and their move from Leeds to Manchester.
Only Studio created the brand identity for Helbers, the menswear label founded by former Maison Margiela and Louis Vuitton designer Paul Helbers. The identity uses a bespoke version of Meta Serif to balance contemporary and antiquarian qualities, supported by natural textures and understated materials. The design reflects the brand’s focus on craftsmanship and unpolished elegance.
