Gretel has evolved Hart Bageri’s identity to scale across more than ten locations, maintaining the bakery’s handcrafted spirit while introducing a flexible visual system. The rebrand introduces a tiered color palette, a new typeface (Basel Grotesk Mono), and a library of analog logos inspired by founder Richard Hart’s tattoo. Collaborations with illustrator Bráulio Amado and photographer Martin Kaufmann reinforce the brand’s artisanal, human-centered ethos.
