The Brand Identity features Mythology’s rebrand of personal care brand Harry’s, marking its first major visual overhaul in 12 years. The New York studio, collaborating with COLLINS, introduced a bold electric blue palette, a custom flared serif wordmark by typographer Sunny Park, and refined packaging to reflect Harry’s evolution beyond razors. The new identity balances modernity and warmth, signaling the brand’s maturity while retaining its approachable personality.
