Hoka Design Cases
2 cases across 2 studios
Designers behind the work
Designers and creative leads credited on Hoka projects in press coverage.
News & interviews
- Gaia Alari Creates Universal Emotions in Stop Motion Art
It's Nice That · Aug 19, 2025
The article profiles Milan-based illustrator and animator Gaia Alari, whose stop motion and hand-drawn works explore universal emotions through mythological and abstract storytelling. Her textured, kinetic style has been featured in projects for musicians like Alessia Cara and Coldplay, as well as publications such as The New York Times Magazine. The piece highlights her belief in art as a visceral, emotional language beyond words.
Alessia CaraPorridge Radiomotion - Andrzej G's Art Revives 2000s with Maximalist Style
It's Nice That · Jul 1, 2025
The article profiles Polish graphic designer Andrzej G, whose loud, maximalist works reinterpret early 2000s aesthetics through digital collage and layered multimedia. His projects span posters, cover art, branding, and clothing for musicians and fashion brands, blending nostalgia with Gen-Z energy. The feature highlights his process-driven approach and fascination with imperfection and chaos.
JpegMafiaParis Texasgraphic_design - Los York Launches Wild HOKA Mafate X Campaign
The Brand Identity · Jun 5, 2025
Los Angeles-based creative studio Los York developed a visually precise yet rugged campaign for HOKA’s Mafate X trail running shoe. Drawing inspiration from South Africa’s wild terrains, the campaign balances technical precision with natural grit through modular grids, typographic systems, and a striking orange palette. Creative Director Michael Mavian describes the work as a dialogue between the unpredictable outdoors and a deliberate, engineered design language.
Los YorkHOKAadvertising