H&M Design Cases
Designers behind the work
Designers and creative leads credited on H&M projects in press coverage.
Designers and creative leads credited on H&M projects in press coverage.
Creative Boom’s interview with Dutch 3D artist and animation director Eva Cremers explores how her unconventional path and self-taught approach shaped her distinctive, playful CGI style. She discusses her early break with Man vs Machine, major brand collaborations including YouTube’s Recap campaign, and her evolving relationship with the perception of her work. The piece highlights her use of AI, collaboration with animator Sam Burton, and her philosophy of embracing imperfection and creative freedom.
Creative Boom’s feature by Garrick Webster explores the growing field of live event illustration, highlighting how artists like Jacqueline Bissett, Esther Springett, Elise Lee, and Jo Bird are turning real-time drawing into lucrative opportunities. The article showcases how illustrators work across fashion, corporate, and cultural events, using both traditional and digital tools to create memorable experiences for clients and audiences alike.
The Brand Identity interviews Parasol’s Creative Director and co-founder Ramiro Oblitas about the studio’s international practice and notable branding projects. The discussion covers Parasol’s origins, its global offices, and key work for clients such as Björk & Berries, Design Sweden, Alexander Lervik, and H&M. Oblitas explains their collaborative approach, design philosophy, and emphasis on flexible, intelligent brand systems.