Saint-Urbain developed the brand identity for Toronto-based Gap Tooth Soda, a botanical beverage brand founded by Owen Walker and inspired by the idea of imperfection. The studio created a hand-drawn, character-driven system with a custom wordmark and restrained color palette, balancing expressive illustration with structural consistency. The design celebrates imperfection as a principle rather than a gimmick, extending across packaging, motion, and campaigns.
The article spotlights Saint-Urbain’s packaging design for Gap Tooth Soda, a beverage brand that celebrates imperfection through playful fruit illustrations and clean typography. The design rejects overly polished or wellness-coded aesthetics, instead embracing a human, offbeat charm that feels both current and approachable.
