GUM Design Cases
1 case across 1 studio
News & interviews
- Jeff Visoky on building unique brand worlds at A Unified Whole®
The Brand Identity · Dec 8, 2025 · Interview
The Brand Identity interviews Jeff Visoky, founder of A Unified Whole, about his studio’s philosophy of building cohesive brand worlds through fully in-house strategy, design, 3D, and production. Visoky discusses the evolution into 'AUW 2.0,' his background in printing, and recent projects for The Original Good Gummies and ParaNano that demonstrate the studio’s system-driven approach. The conversation highlights how A Unified Whole blends craft, technology, and strategy to create unified brand experiences.
A Unified WholeThe Original Good GummiesParaNanobranding - New Branding for Goldmine Gummies by Robot Food
BP&O · May 16, 2023
BP&O features Robot Food’s branding and packaging design for California-based Goldmine Gummies, a cannabis-infused gummy range. The Leeds studio created a playful yet premium identity using vibrant illustrations, embossed tins, and nostalgic cues to stand out in a crowded market. Collaborating with Hungry Sandwich Club on the website, the project merges fun, clarity, and collectibility in a distinctive cannabis brand launch.