Formed Design Cases
1 case across 1 studio
News & interviews
- This agency got tired of existing alcohol-free brands… so it launched its own
Creative Boom · Jan 5, 2026
Creative Boom’s article by Tom May profiles London agency Greatergood and its self-initiated alcohol-free drinks brand, Reformed Characters. The project challenges the muted aesthetics of the Low & No category with bold metallic packaging and irreverent storytelling. Greatergood handled everything from brand identity to product formulation and e-commerce, positioning the brand as a confident, design-led alternative to typical wellness drinks.
GreatergoodReformed Charactersbranding