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News & interviews

• Branding Embraces Witchcraft Aesthetics for Innovative Connection

  Creative Boom · Jan 14, 2025

  Holly Kielty explores how witchcraft and spirituality are influencing modern branding, urging brands to embrace intuition, ritual, and the divine feminine as guiding principles. The article argues that brands should move away from profit-driven, masculine frameworks toward soulful, nature-connected, and emotionally resonant approaches. Examples from fashion, beauty, and energy sectors illustrate how companies are already integrating these ideas into their brand experiences.

  MangoCharlotte Tilburybranding
• "Witchcraft-Inspired Branding: A Magical Shift in Creative Industry"

  Creative Boom · Jan 14, 2025

  Written by Holly Kielty, this Creative Boom feature explores how witchcraft and spirituality can inspire a new era of branding rooted in intuition, ritual, and connection. The article argues that brands should move away from profit-driven, masculine frameworks and embrace more soulful, feminine, and nature-aligned approaches to creativity and business. Examples from brands like Mango, Charlotte Tilbury, and Alighieri illustrate how magic, ritual, and emotional intelligence can shape more meaningful consumer experiences.

  MangoCharlotte Tilburybranding