Floyd Design Cases
Designers behind the work
Designers and creative leads credited on Floyd projects in press coverage.
Designers and creative leads credited on Floyd projects in press coverage.
Creative Boom’s 'Hotlist 2025' highlights 25 of the most admired design studios worldwide, as voted by industry peers. The article celebrates leading agencies such as Pentagram, PORTO ROCHA, Ragged Edge, and &Walsh for their innovative branding and design work across sectors from tech to fashion. It aims to inspire creatives by showcasing studios that are shaping contemporary design culture.
The article highlights New York-based studio Order’s brand identity for Detroit furniture company Floyd. The identity centers on a custom typeface, Floyd Gothic, inspired by industrial signage, paired with a rust-red palette and a friendly tone of voice. The project reflects Floyd’s mission to create durable, well-designed furniture as an alternative to disposable homeware.
