Gretel created a hand-drawn brand identity for Finer Sounds, a curated vinyl and audio shop at Ace Hotel Brooklyn. The design, led by Suyoung Yang and directed by Ryan Moore, centers on a 'naive line' aesthetic drawn with a felt-tip pen to evoke approachable sophistication. The identity balances looseness and structure through a tight system of blue, Ivory Mono type, and hand-rendered marks.
