Fern Design Cases
1 case across 1 studio
Designers behind the work
Designers and creative leads credited on Fern projects in press coverage.
News & interviews
- How Ffern is making branding feel less like advertising and more like cinema
It's Nice That · Mar 23, 2026
The article explores how artisan perfume brand Ffern has built a cinematic approach to branding, using film as a central storytelling tool. Co-founder Emily Cameron discusses how the brand’s filmmaking mirrors its fragrance craft, focusing on natural beauty, authenticity, and sensory immersion. Each seasonal release is accompanied by a short film that deepens Ffern’s world-building and redefines what brand advertising can feel like.
FfernFfernadvertising - Savoury shoes and chess made of cheese: Saskia Martindale reimagines everyday snacks for otherworldly props and sets
It's Nice That · Jan 13, 2026
The article profiles set designer and art director Saskia Martindale, whose whimsical, food-inspired props and sets bring a sense of childlike wonder to commercial and personal projects. Known for her handmade, analogue approach, she has created imaginative campaigns for brands like Burberry, Nike, Adidas, and Ffern. The feature highlights her playful process, creative inspirations, and collaborations with artists such as Max Siedentopf and photographer Brendan Freeman.
- I’m not a robot: why showing your workings has never been more important
It's Nice That · Jan 12, 2026
Written by Poppy Thaxter for It’s Nice That’s Forward Thinking series, the article explores how transparency and behind-the-scenes storytelling have become essential in the creative industry amid the rise of AI-generated content. It highlights examples from brands like Apple, Coca-Cola, and Ffern, showing how audiences now value visible human effort and authenticity in design and branding.
- "Design Translates Fragrance into Visuals and Emotions"
It's Nice That · Apr 24, 2025
The article explores how designers translate scent into visual and tactile experiences, focusing on Wade and Leta’s surreal art direction for fragrance brand D.S. & Durga. Through synesthetic thinking and storytelling, the duo reimagines perfume branding beyond traditional luxury tropes, crafting vivid, transportive imagery that evokes the essence of each scent.
Wade and LetaD.S. & DurgaYves Saint Laurent (YSL)branding - 2024: Creativity and Storytelling Shine Amid Challenges
It's Nice That · Dec 17, 2024
It’s Nice That’s 'Review of the Year 2024' reflects on a year of creative highs and challenges, celebrating standout projects across graphic design, illustration, photography, and moving image. The editorial highlights top stories, branding moments, and talks from London and New York, emphasizing creativity’s resilience and diversity.
Pal StudiosFferneditorial - Ffern Launches Organic Eau De Parfum, SEESAW
SEESAW · Jul 9, 2024
SEESAW features its web design work for Ffern, an organic eau de parfum brand. The project highlights a clean e-commerce experience for a beauty and DTC audience, using the Covik Sans typeface.
SEESAWFferndigital