A Practice for Everyday Life brand Feilden Fowles with a delicate, stone-carving inspired typefaceThe Brand Identity · Apr 16, 2021
A Practice for Everyday Life rebranded London-based architecture studio Feilden Fowles with a refined identity centered on a bespoke sans serif typeface inspired by stone carving. The new brand reflects the studio’s focus on craft, materiality, and collaboration, using a soft grey and green palette and a distinctive ‘FF’ ligature logo. The project includes print collateral and a refreshed online presence.
