Lisa Cain’s BP&O article explores how imperfection and hand-drawn illustration in packaging design can create authenticity and trust. Using Jo Cutri Studio’s work for Faithful To Nature as an example, it argues that looseness balanced with structure makes brands feel more human and persuasive. The piece contrasts this approach with overly polished, corporate packaging styles.
Creative Boom’s November 2025 roundup highlights five standout design projects that balance clarity, emotion, and nostalgia. Featured studios include Canvass, Studio Arndt Benedikt, dentsu, Thirst, and Cole AD, each delivering thoughtful brand identities across sectors from workplace art to whiskey and community charities. The article celebrates craft, warmth, and human connection in contemporary branding.
CanvassStudio Arndt BenediktdentsuArt in OfficesGreatVitabranding
