Epidemic Sound has introduced updated AI-assisted tools, Studio and Assistant, designed to streamline the soundtracking process for creative agencies. The Stockholm-based company emphasizes human creativity supported by AI efficiency, integrating its platform with major editing tools like Adobe Premiere and DaVinci Resolve. The update aims to give agencies faster, more intuitive control over music licensing and sound design while maintaining authenticity and creative intent.
The article spotlights Bold Scandinavia’s visually explosive SXSW 2025 activation for Epidemic Sound, designed to position the music platform as a creative partner for filmmakers and content creators. The campaign, described as a cinematic ‘multiverse,’ blends 3D rendering, vintage imagery, and custom lettering to create a surreal, reference-packed short film and immersive installation. Collaborations included Untitled Services, Nuform Type, Parsley Studio, and The Manual London.
