Ello Design Cases
Designers behind the work
Designers and creative leads credited on Ello projects in press coverage.
Designers and creative leads credited on Ello projects in press coverage.
The Brand Identity interviews Koto’s Senior Strategy Director Carolyn Rush about the importance of strong ideas in brand building. She discusses how strategy and design work hand-in-hand at Koto’s LA studio, emphasizing curiosity, collaboration, and conviction as the foundations of effective branding. The conversation highlights examples from brands like Bolt, Airtasker, and Airbnb to illustrate how strategic insights drive creative outcomes.
Studio Kiln rebranded esports-rooted agency Fellowkids with a Y2K-inspired identity centered on a 3D character called the Fellowkid. The project blends playful fandom culture with professional credibility, using vibrant colors, custom typography, and a collectible vinyl toy to embody the agency’s ethos. The rebrand positions Fellowkids as a confident, fan-driven creative force across sports and entertainment.
Creative Boom’s article by Tom May explores how Studio Kiln rebranded esports marketing agency Fellowkids with an identity that authentically reflects fandom culture. The new brand centers on a modular mascot called the Fellowkid, a hooded character that embodies the community’s spirit and emotional range. The design embraces Y2K-inspired visuals, flexibility, and collectable physical forms to create a brand that behaves like its audience rather than marketing to it.
Creative Boom’s article, written by Abbey Bamford, explores the growing importance of custom typography in brand identity, featuring insights from Studio DRAMA’s business director Frankie Guzi. It highlights how bespoke typefaces have evolved from luxury items to strategic assets, with examples from brands like Heinz, Mozilla, and RSPCA. The piece debunks myths around cost and complexity, positioning custom type as both a creative and financial investment for modern brands.
The article discusses how brands like OddFellows and Frida are using provocative, taboo-related themes—such as breast milk—to spark conversation and attention in marketing. It highlights a recent 'breast milk ice cream' campaign and references Molly Baz’s controversial lactation cookie billboard, exploring how brands are testing cultural boundaries around women’s bodies.
Creative Boom interviews Jess Dimcevski, founder and creative director of Blurr Bureau, about navigating pay gaps, valuing creative work, and building a financially sustainable studio. She discusses gender disparities in funding, the importance of financial planning, and how her agency balances meaningful work with profitability. The conversation highlights transparency, mentorship, and sustainable growth as key principles for creative business success.
Creative Boom profiles Brooklyn-based Romanian designer and illustrator Ionut Radulescu, exploring his emotionally driven collage and typographic work that bridges personal expression and commercial storytelling. The article traces his journey from Romania to New York, his collaborations with global brands, and his philosophy of embracing imperfection and authenticity. It also highlights his teaching, award recognition, and evolving interest in animation and AI tools.
BITE Collective has launched a witty self-promotional print campaign showcasing its expertise in food photography. With creative direction by Dave Dye, consultancy from Mark Denton, and photography by Gus Filgate, the campaign uses simple, unstyled food imagery to highlight the studio’s specialisation in food and drink content. The project reflects BITE’s confidence, humour, and commitment to quality creative work.
