The Brand Identity interviews Erik Herrström about the evolution of STUDIO HERRSTRÖM from a solo freelance practice into a 10-person studio redefining cultural and music branding. The conversation explores their rebrand, proprietary THE ECHO™ framework, and projects for Spotify, The Game Awards, and global artists. Herrström discusses scaling responsibly, implementing a four-day work week, and maintaining creative integrity while growing the studio.
The Brand Identity interviews Studio Herrström’s founders Erik Herrström and Lukas Haider about their music-focused design philosophy. The Vienna-based studio discusses its evolution, international client base, and projects for artists and labels such as Sony Music and TAU. They emphasize the emotional connection between branding and music, highlighting projects like the Stage app identity and the SPEKTRUM series for TAU.
