How AI is turning the ad industry on its headCreative Boom · Nov 11, 2025
Creative Boom’s article by Tom May explores how PJ Accetturo and his studio Genre.ai are using AI to radically reduce production costs and timelines in advertising. Through examples like the $2,000 AI-generated NBA Finals ad, Accetturo argues that AI is democratizing creative production and reshaping the ad industry’s hierarchy. The piece highlights a shift toward smaller teams, faster workflows, and greater creative autonomy.
Genre.aiFreepikKalishiDavid Beckham-backed wellness brandadvertising
