Dog Design Cases
Designers behind the work
Designers and creative leads credited on Dog projects in press coverage.
Designers and creative leads credited on Dog projects in press coverage.
Creative Boom’s April 2026 edition of 'Booms & Shakes' highlights major leadership changes, new hires, and agency expansions across the global creative industry. The roundup covers transitions at Verve, Residence, DEPT, and GUT Europe, alongside new appointments at Aer Studios, Born Social, and Gung Ho. It also introduces D&AD’s new global Ambassador Programme connecting creative leaders worldwide.
Saint-Urbain rebranded Digs Dog Care, formerly Better Than Home, into a hospitality-inspired national brand system. The rebrand unifies diverse local operators under a cohesive identity featuring a custom abstract dog icon, bold color palette, and modular shape system. The design balances professionalism and warmth, supporting scalability across packaging, signage, and digital platforms.
The Brand Identity interviews Tim Smith, founder of London-based creative agency FLUORO®, about the studio’s ‘new-age’ model that merges branding and advertising into one living system. Smith discusses projects for clients like Apple, R.A.D®, and Doof, emphasizing cultural research, emotional connection, and always-on brand ecosystems. The conversation explores FLUORO®’s rejection of data-driven risk aversion and its focus on building coherent brand worlds that sustain attention and community.
BP&O features SMLXL’s branding for HotDog, a petcare brand that blends humor, fashion editorial aesthetics, and meme culture. The identity uses Founders Grotesk, witty illustration, and a clever black-and-white logo depicting two dogs to create a playful yet sophisticated visual world. The project demonstrates how to balance fun and beauty in branding without pretension.
The article profiles director Constantine Costi’s feature-length documentary 'The Golden Spurtle', which captures the world porridge making championship in Carrbridge, Scotland. Through humor and sincerity, the film explores community, tradition, and the beauty of everyday rituals. Photographed by Dimitri Zaunders and produced by Hytra Films, it celebrates small stories that reveal shared humanity.
Manchester-based clothing brand Uskees has launched 'Best in Show', a playful campaign in partnership with local charity Dogs 4 Rescue. The project reimagines a fashion lookbook as a dog show, pairing adoptable rescue dogs with Uskees' workwear-inspired designs. The campaign highlights community values, storytelling, and the brand’s commitment to social impact.
Creative Boom interviews Emily Jeffrey-Barrett, founder and creative director of Among Equals, about her experiences as a woman in the creative industry and her mission to build an agency where diversity and authenticity are central. She discusses overcoming bias, the importance of mentorship and community, and her philosophy of creating space for different voices in leadership. The conversation highlights the need for greater representation and inclusion across the design world.
