Creative Boom reports on Pentagram’s campaign ‘UNSEEN’, led by Marina Willer, which uses design and portraiture to highlight the plight of North Korean women. The project combines photography, public installations, and exhibition design to symbolically address erasure and resilience through a red dot motif. Supported by several human rights organizations, the campaign demonstrates how design can responsibly amplify hidden stories.
PentagramAmnesty InternationalFIDH (International Federation for Human Rights)branding
Stockholm-based studio 25AH developed a new visual identity for SSU, Sweden’s Social Democratic Youth League, in collaboration with content agency Birdh. The rebrand focuses on accessibility and solidarity, using bold typography, warm colors, and playful illustrations to appeal to younger audiences. The identity combines Media Sans and Helvetica Now with a red, pink, and purple palette to convey energy, inclusion, and political heritage.
25AHBirdhSSU (Social Democratic Youth League in Sweden)branding
