The article by Poppy Thaxter spotlights eight design studios whose brand identities translate beautifully onto apparel, particularly T-shirts. It highlights how wearable branding extends a brand’s presence into the physical world, featuring projects from studios like Forth + Back, Davy Denduyver, and Foreign Policy. The roundup celebrates creativity in merging fashion and identity design.
Forth + BackOffice of OverviewOdd Hours StudioCraft BoxingOnslowbranding
Forth + Back created the identity for Craft Boxing’s first apparel collection, Rhythm Season, inspired by the intersection of jazz culture and boxing. The design combines monospaced typography, hand-rendered illustrations, and a vibrant yet balanced color palette referencing classic jazz album art. The result is a rhythmic, expressive visual system that bridges tradition and modernity.
