Studio Dumbar bring Club Brugge into the digital world with a crisp motion-first identity systemThe Brand Identity · Jan 29, 2021
The Brand Identity features Studio Dumbar’s motion-first rebrand for Belgian football club Club Brugge. The new identity replaces traditional crest redesigns with bold typography, dynamic animations, and geometric chevrons that unify the club’s teams. The design modernizes the club’s black-and-blue palette with gradients and crisp motion to bring the brand into the digital era.
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